If you’ve recently created a personal Google Play developer account and are ready to publish your app, you might have encountered the term “12 testers for 14 days policy”. This requirement is introduced by Google Play in November 2023 and aims to improve the quality of apps in the Google Play Store. Here’s a detailed breakdown of what the policy entails and how to navigate it efficiently.
What is Google Play’s 12 Testers for 14 Days Policy
To publish an app on play store, developers must run a closed test with at least 12 testers continuously over 14 days. These testers must opt-in and actively engage with your app. You need to fulfill the below points.
- Have at least 12 testers install your app
- Keep these testers opted-in for 14 continuous days
- This policy will only apply to personal google play console accounts created after 13th November 2023.

How to get 12 Testers for 14 Days
You might have got this doubt on how to find 12 testers right ?
Don’t worry, we built a free community of 20,000+ developers where anyone can post their app links and get 12 testers within 24 hours. More than 10,000+ apps were posted and got production access through our community. Just download our app Testers Community and post your app links. You can read more about our community here.

FAQ’s on 12 Testers Policy
You might have got multiple doubts while reading through this article. You are not alone on those questions and you can find answers to most of those questions below.
Conclusion
We really feel this is an very important and useful move for individual developers. But this doesn’t mean we will be getting production access very easily. During the previous policy of “20 testers for 14 days”, we have seen apps with more than 80+ testers got production access rejected. So for Google is not about “number of testers”, there are lot of factor google takes into account before giving access to production. You can read this blog to avoid production access rejection.
You can see more discussion about Google Play Console at r/TestersCommunity